Department of Communication and Marketing

Organization name
Department of Communication and Marketing
Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

OrgUnit's Researchers publications
(Dept/Workgroup Publication)

Refined By:
Fulltext:  With Fulltext
Date Issued:  [2020 TO 2024]
Date Issued:  2023

Results 1-20 of 25 (Search time: 0.023 seconds).

Issue DateTitleAuthor(s)
15-Jul-2023Airport Environment and its influence on Traveller Emotions, Perceived Quality and RevisitYerimou, Pantelitsa ; Themistocleous, Christos 
24-Nov-2023Are journalists willing to support democratic innovations? Professional role perceptions at times of political disconnectionSpyridou, Lia Paschalia ; Ioannides, Nikandros 
34-Apr-2023Communicating the brand promise to internal stakeholders in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
420-Jul-2023Converging on a new theoretical foundation for marketing research and air transport: research evolution from 1977 to 2022 and an agenda for future inquiryLeonidou, Erasmia 
520-Aug-2023Emotions and Disclosures: Calm versus Frustrated StatesThemistocleous, Christos 
64-Jul-2023Evaluating the use of Instagram images color histograms and hashtags sets for automatic image annotationGiannoulakis, Stamatios ; Tsapatsoulis, Nicolas ; Djouvas, Constantinos 
76-Jul-2023Frustration and Disclosure Decision-Making: Over-Disclosure or Clam-up?Themistocleous, Christos 
814-Jul-2023LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT charactersLeonidou, Sophia ; Voutsa, Maria C. 
929-Jun-2023LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.Leonidou, Sophia ; Voutsa, Maria C. 
1020-Jul-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
113-Apr-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K. 
12Dec-2023Newswork in crisis: Sourcing patterns during COVID-19 through a 'lived experience' perspectiveSpyridou, Lia Paschalia ; Vatikiotis, Pantelis ; Maniou, Theodora A. 
131-Sep-2023Sustainable MarketingThemistocleous, Christos 
142023Towards the individuated journalistic worker in pandemic times: Reflections from Greece and CyprusVatikiotis, Pantelis ; Maniou, Theodora A. ; Spyridou, Lia Paschalia 
15May-2023Ανάλυση του ιδιοκτησιακού καθεστώτος των ΜΜΕ της Κύπρου, σχετικά με την ειδησεογραφίαΣιάφκου, Στέλλα ; Χαρίτου, Στέλλα 
16May-2023Απεικόνιση LGBT στη διαφήμιση : η επίδραση του σεξουαλικού συντηρησμού στην αποτελεσματικότητα των διαφημίσεωνΛεωνίδου, Σοφία 
17May-2023Δημιουργία ανάγκης της αγοράς κατά την περίοδο της πανδημίας και αύξηση των online αγορών στην ΚύπροΜοσχοβίας, Νεόφυτος 
18May-2023Η Γενιά Ζ είναι αληθινή: Τα ψυχογραφικά χαρακτηριστικά των Κύπριων χρηστών της εφαρμογής BeReal και οι στάσεις τους προς τις αυθόρμητες διαφημίσειςΚακουλλή, Ελένη 
19May-2023Η επιρροή της πίεσης χρόνου στην συμπεριφορά καταναλωτή κατά την διάρκεια αγοράς ενδυμάτωνΠαναγιώτου, Βερονίκη 
20May-2023Μελέτη λογισμικών για ανάλυση ποδοσφαιρικών αγώνων: η περίπτωση του WyscoutΜιχαήλ, Ξενής