1. Ktisis Cyprus University of Technology

Events 22nd International Conference on Research in Advertising (ICORIA) 2024

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Conference title
22nd International Conference on Research in Advertising (ICORIA) 2024

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Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας
127-Ιου-2024The Impact of Visual e-WOM on Tourists’ Information Searches Related to HORECA ServicesMelanthiou, Yioula ; Kfoury, Jessy ; Papasolomou, Ioanna 
2Ιου-2024How Emotional Storytelling in Social Media Content Influences Advertising EffectivenessVoutsa, Maria C. ; Zarkada, Anna K. 
3Ιου-2024Chatbots and purchase intention: The power of emojis and brand coolnessVoutsa, Maria C. ; Mouratidis, Angelos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Panopoulos, Anastasios 
4Ιου-2024Real Talk or Posed Shots? Unpacking Gen Zs Reaction to Candid vs. Non-Candid Brand Posts on BeRealVoutsa, Maria C. ; Melanthiou, Yioula