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| Issue Date | Title | Author(s) |
| Jul-2016 | How funny is it? Gelotophilia, Katagelasticism and Disparagement Humor | Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 1-Feb-2011 | Humor and cultural values in print advertising: a cross-cultural study | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| Nov-2008 | Images of women in online advertisements of global products: Does sexism exist? | Plakoyiannaki, Emmanuella ; Mathioudaki, Kalliopi ; Dimitratos, Pavlos ; Zotos, Yorgos |
| 2011 | Is humor a countercyclical advertising strategy? | Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 2013 | Is website interactivity always beneficial? an elaboration likelihood model approach | Zotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. |
| 2012 | Is website interactivity beneficial for low involvement products? | Zotos, Yorgos ; Tsiotsou, Rodoula H. ; Palla, Polyxeni |
| 5-Dec-2007 | Leadership styles in the top greek media companies: leading people with a mixed style | Zotos, Yorgos ; Tsourvakas, George ; Dekoulou, Paraskevi |
| 2009 | The level of market-orientation of political parties in Greece | Kotzaivazoglou, Iordanis ; Zotos, Yorgos |
| 1999 | Marketing organically produced food products in Greece: Challenges and opportunities | Zotos, Yorgos ; Ziamou, P. ; Tsakiridou, Efthimia |
| 2011 | The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site | Zotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 1-Sep-2004 | The metamorphosis of Greek consumer's sentiments toward marketing and consumerism | Lysonski, Steven ; Durvasula, Srinivas ; Zotos, Yorgos |
| 2014 | A model for consumer engagement in eWOM via social media | Zotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina |
| 1-Jan-2006 | Organic consumers' profile and their willingness to pay (WTP) for selected organic food products in Greece | Zotos, Yorgos ; Krystallis, Athanassios ; Fotopoulos, Christos |
| Jun-2010 | Postmodern advertising: a longitudinal study of super bowl commercials | Zotos, Yorgos ; Hatzithomas, Leonidas ; Outra, Evvangelia |
| 2012 | Postmodern marketing: the era of post - marketing | Zotos, Yorgos ; Outra, Lilian ; Plakoyiannaki, Emmanuella |
| 2014 | Product packaging: research trends and opportunities | Zotos, Yorgos ; Triantos, Al. |
| 27-Apr-2010 | Quantity surcharges and consumer awareness in a new retail environment | Zotos, Yorgos ; Boutsouki, Christina ; Palla, Polyxeni |
| 1-Oct-2016 | The role of economic conditions on humor generation and attitude towards humorous TV commercials | Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos |
| 2014 | The role of economic conditions on the effectiveness of Greek humorous TV advertising | Zotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas |
| 1999 | Selling exports to consumers in Bulgaria: Attitudes towards foreign products | Ziamou, P. ; Zotos, Yorgos ; Lysonski, S. ; Zafiropoulos, C. |
