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| Issue Date | Title | Author(s) |
| 1-Jan-2013 | Airline industry consolidation and its effect on shareholder value | Evripidou, Loukia ; Melanthiou, Yioula |
| Sep-2019 | Brand Post Characteristics and Popularity: A Study of Facebook Brand Pages of Food and Beverage Companies | Petrakis, Manolis ; Melanthiou, Yioula ; Papasolomou, Ioanna ; Dekoulou, Paraskevi |
| 1-Jan-2022 | Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibility | Garanti, Zanete ; Igbudu, Nicholas ; Popoola, Temitope ; Vrontis, Demetris ; Melanthiou, Yioula |
| 15-Feb-2019 | The celebrity chef phenomenon: a (reflective) commentary | Zopiatis, Anastasios ; Melanthiou, Yioula |
| 14-Oct-2020 | Communication and social media management: theory, research and practice | Dennis, Charles ; Foroudi, Pantea ; Melewar, T. C. ; Kitchen, Philip ; Melanthiou, Yioula ; Papasolonou, Ioanna |
| 2-Apr-2016 | Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products | Iazzi, Antonio ; Vrontis, Demetris ; Trio, Oronzo ; Melanthiou, Yioula |
| 22-Jul-2023 | Consumers’ Online Brand-Related Activities (COBRAS): A Systematic Review | Papasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet |
| 1-Sep-2007 | A contemporary higher education student-choice model for developed countries | Vrontis, Demetris ; Thrassou, Alkis ; Melanthiou, Yioula |
| 1-Jan-2014 | Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies | Komodromos, Marcos ; Melanthiou, Yioula |
| 29-Sep-2023 | Current Status of Metaverse Research | Teerakapibal, Surat ; Melanthiou, Yioula |
| 1-Nov-2016 | Developing a Country-wide Tourist Loyalty Scheme: A Barren Landscape | Zopiatis, Anastasios ; Theocharous, Antonis L. ; Kosmas, Petros C. ; Webster, Craig ; Melanthiou, Yioula |
| 1-Jan-2023 | Did we really need a pandemic to fast-track technology? | Papasolomou, Ioanna ; Melanthiou, Yioula |
| 1-Jan-2017 | Editorial | Melanthiou, Yioula |
| Apr-2021 | The Effect of Integrating Augmented Reality to Omni-Channel Retailing and Its Impact on Customers Shopping Experience | Christoforou, Tandy ; Melanthiou, Yioula ; Papasolomou, Ioanna |
| 1-Jan-2022 | Engineering the Metaverse for Innovating the Electronic Business: A Socio-technological Perspective | Festa, Giuseppe ; Melanthiou, Yioula ; Meriano, Pina |
| 1-Jan-2021 | Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic Crisis | Kriemadis, Thanos ; Kariofyllas, Charalampos ; Melanthiou, Yioula ; Kartakoullis, Nikos ; Sakas, Damianos P. |
| 6-Oct-2022 | The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector | Papasolomou, Ioanna ; Melanthiou, Yioula ; Tsamouridis, Anestis |
| 1-Oct-2020 | Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship : A case study from France | Chebbi, Hela ; Yahiaoui, Dorra ; Sellami, Mohamed ; Papasolomou-Doukakis, Ioanna ; Melanthiou, Yioula |
| 4-Oct-2021 | Giving power to those having less power: NGOs, YouTube and virality | Avgeropoulou, Aikaterini ; Melanthiou, Yioula |
| 20-Mar-2020 | Hello Brand, let’s take a selfie | Uzunboylu, Naziyet ; Melanthiou, Yioula ; Papasolomou-Doukakis, Ioanna |
