Concept brand for experimental theatre
Date Issued
2011
Author(s)
Advisor
Abstract
The main title of the thesis is “Concept Brand for Experimental Theatre”. Field of study is
typographic design. The thesis is consisted of two parts Theory and Design. Theory part examines
elements of typographic style, and theatre on both Futurist and Dada movements, while design part
methodology examines construction and deconstruction of typographic design by using variant
techniques, conventional and / or new media. Futurism and Dada movements were considered during
research about typographic design and theatre movements in art and design which they were
happening simultaneously. Those two movements had the most controversial and experimental format
in typography, art, and design widely. Association completed on how theatre experimentation and
actions on it, affected the elements of typographic design and vice-versa. On the whole, research and
experimentation resulted to design a mini concept - poster booklet, which promotes the poster design
and performances of experimental theatre.
typographic design. The thesis is consisted of two parts Theory and Design. Theory part examines
elements of typographic style, and theatre on both Futurist and Dada movements, while design part
methodology examines construction and deconstruction of typographic design by using variant
techniques, conventional and / or new media. Futurism and Dada movements were considered during
research about typographic design and theatre movements in art and design which they were
happening simultaneously. Those two movements had the most controversial and experimental format
in typography, art, and design widely. Association completed on how theatre experimentation and
actions on it, affected the elements of typographic design and vice-versa. On the whole, research and
experimentation resulted to design a mini concept - poster booklet, which promotes the poster design
and performances of experimental theatre.
Subjects
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