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https://hdl.handle.net/20.500.14279/4505
Τίτλος: | Evaluating Category Performances in Category Management: an Empirical Regional Study | Συγγραφείς: | Alexakis, Dimitrios Erdiller, Ozgur Papamanousakis, Georgios |
Major Field of Science: | Engineering and Technology | Field Category: | Civil Engineering | Λέξεις-κλειδιά: | Greece;Consumers;Management;Market segmentation | Ημερομηνία Έκδοσης: | 13-Ιου-2012 | Πηγή: | International Journal of Data Analysis Techniques and Strategies (IJDATS), 2012, vol. 4, no. 3, pp. 292-313 | Volume: | 4 | Issue: | 3 | Start page: | 292 | End page: | 313 | Περιοδικό: | International Journal of Data Analysis Techniques and Strategies | Περίληψη: | This paper aims to identify regional properties of product categories and consumer perception and preferences of relevant grocery retailing product categories, in the Greek Island of Crete and the three cities. The dataset for this research consists of a sample of 2,000 consumers, distributed in three major cities in Crete. Ten product hyper-categories consisting of 102 product categories were identified through the regional grocery retailers. The collected data is analysed initially by rank-order and product-moment correlation. Afterwards, categorical principal component analysis was applied for clustering customer segments with similar demographic and consumption patterns. The study introduces a regional overview of category management practices and provides a detailed identification of the grocery retail market. This study also shows the mainstream profile in a relatively small regional retail market | URI: | https://hdl.handle.net/20.500.14279/4505 | ISSN: | 17558069 | DOI: | 10.1504/IJDATS.2012.047821 | Rights: | © 2012 Inderscience Enterprises Ltd | Type: | Article | Affiliation: | Cyprus University of Technology |
Εμφανίζεται στις συλλογές: | Άρθρα/Articles |
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