Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/34223| Title: | Is it all up for grabs? Intentional Brand Marginalization versus Brand Cannibalization Strategy after Brand Acquisition | Authors: | Suvatjis, Jean Ntais, Christos Melanthiou, Yioula |
Major Field of Science: | Social Sciences | Keywords: | Branding;Marketing Strategy;Product and Brand Management | Issue Date: | 20-May-2023 | Source: | 52nd EMAC Annual Conference, May 23-26, 2023, Odense, Denmark | Link: | https://proceedings.emac-online.org/pdfs/A2023-112903.pdf | Conference: | 52nd EMAC Annual Conference | URI: | https://hdl.handle.net/20.500.14279/34223 | Rights: | All Rights Reserved by European Marketing Academy | Type: | Conference Poster | Affiliation : | Cyprus University of Technology University of Nicosia International Brand Marketing Consultant |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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