Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/31246
Title: | “Spectacular” User Subjectivities on Instagram: A Discursive Interface Analysis |
Authors: | Milioni, Dimitra L. Kollyri, Lydia |
Major Field of Science: | Social Sciences |
Field Category: | Media and Communications |
Keywords: | Instagram;interface analysis;spectacle;ideal user;aestheticization |
Issue Date: | 10-Jan-2022 |
Source: | International Journal of Communication, 2022, vol. 16, pp. 5358-5380 |
Volume: | 16 |
Start page: | 5358 |
End page: | 5380 |
Link: | https://ijoc.org/index.php/ijoc/article/view/19331 |
Journal: | International Journal of Communication |
Abstract: | Instagram has succeeded in becoming a pervasive part of everyday life for many of its million users. Drawing on the Debordian concept of the spectacle and principles of Actor Network Theory, we approach Instagram as a sociotechnical assemblage, examining how it functions as a norm-(re)producing mechanism and how it constructs user subjectivities, analyzing both the platform’s design and the surrounding discourses. Four types of “ideal” users are prescribed: (1) spectators, (2) producers of spectacular content, (3) sociable users, and (4) consumers of commodities and aspiring influencers. Based on this analysis, we argue that Instagram closely resembles a contemporary spectacle (“Spectacle 2.0”), whose key logic is the aestheticization of everyday life. |
URI: | https://hdl.handle.net/20.500.14279/31246 |
ISSN: | 19328036 |
Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International |
Type: | Article |
Affiliation : | Cyprus University of Technology |
Publication Type: | Peer Reviewed |
Appears in Collections: | Άρθρα/Articles |
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