Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/29990
Title: | International servitization of SMEs in emerging markets: antecedents and boundary conditions |
Authors: | Zahoor, Nadia Christofi, Michael Nwoba, Arinze Christian |
Major Field of Science: | Social Sciences |
Field Category: | Economics and Business |
Keywords: | Dynamic capability;Emerging markets;Inter-organizational marketing capabilities;International human capital;International market complexity;International servitization |
Issue Date: | 1-Jan-2023 |
Source: | International Marketing Review, 2023 |
Abstract: | Purpose: Product-service innovation (i.e. servitization) is providing opportunities to small and medium-sized enterprises (SMEs) to offer services that are directly coupled to their products. Despite scholarly efforts on servitization in domestic markets, the determinants of international product-service innovation remain unclear. Therefore, this study draws insights from dynamic capability (DC) view and aims to examine the international human capital and international product-service innovation relationship. Specifically, the authors argue that the effect of international human capital on international product-service innovation is mediated by international inter-organizational marketing capability (IIMC) and moderated by international market complexity. Design/methodology/approach: The authors test the conceptual model using structural equation modeling on a sample of 211 SMEs operating in United Arab Emirates (UAE) – an emerging market economy. Findings: The results show that IIMC mediates the relationship between international human capital and international product-service innovation. The authors further found that the indirect relationship between international human capital and international product-service innovation is strengthened when international market complexity increases in magnitude. Originality/value: This study advances the knowledge on international servitization by examining international human capital and IIMC as the determinants and international market complexity as a moderator. Data collection in the UAE contributes to empirical research on international servitization from emerging markets. |
URI: | https://hdl.handle.net/20.500.14279/29990 |
ISSN: | 02651335 |
DOI: | 10.1108/IMR-10-2021-0319 |
Rights: | © Emerald Publishing Limited. Attribution-NonCommercial-NoDerivatives 4.0 International |
Type: | Article |
Affiliation : | Queen Mary University of London Cyprus University of Technology Loughborough University University of Vaasa |
Publication Type: | Peer Reviewed |
Appears in Collections: | Άρθρα/Articles |
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