Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/29922
Title: Chaordic destination image formulation through gastronomy perspectives: evidence from Greece
Authors: Pappas, Nikolaos 
Michopoulou, Eleni 
Farmaki, Anna 
Leivadiotaki, Emmanouela 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: Destination image;Food;Food and drink;Gastronomy;Memorable experiences;Personality traits;Tourism experiences
Issue Date: 24-Aug-2022
Source: International Journal of Contemporary Hospitality Management, 2022, vol. 34, iss. 9, pp. 3459 - 3481
Volume: 34
Issue: 9
Start page: 3459
End page: 3481
Abstract: Purpose: This study aims to evaluate the complex behaviour of tourists in terms of the formulation of destination image related to its gastronomy. Through the examination of gastronomic image, memorability of experiences and food personality traits such as neophobia and neophilia, this research investigates the chaordic (chaos versus order) systems and provides specific pathways that formulate the gastronomic destination image. Design/methodology/approach: Using fuzzy-set qualitative comparative analysis (fsQCA), this study examines the chaordic relations amongst memorable tourism experiences (MTEs), gastronomic neophobia and neophilia and gastronomic image upon the formulation of destination image. This study also includes two grouping variables (nationality [stratified], age). Findings: Three sufficient configurations were revealed that can lead to the formulation of destination image, explaining the attributional gastronomic decision-making of holidaymakers. These solutions concern: food personality traits, generated experience and gastronomic image. Research limitations/implications: In spite of the need for examining the complexity and the chaordic systems in the gastronomic domain, the lack of a sufficient number of studies using fsQCA hinders its full potential. The complete lack of gastronomic studies using this method highlights the necessity of its use for research in the respective field. Originality/value: This study explores the complexity of how food-related personality traits influence the attainment of MTEs and the formulation of gastronomic image and how the chaordic systems influence the overall image of a destination.
URI: https://hdl.handle.net/20.500.14279/29922
ISSN: 09596119
DOI: 10.1108/IJCHM-10-2021-1252
Rights: © Emerald Publishing Limited
Attribution-NonCommercial-NoDerivatives 4.0 International
Type: Article
Affiliation : University of Sunderland 
University of Derby 
Cyprus University of Technology 
Publication Type: Peer Reviewed
Appears in Collections:Άρθρα/Articles

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