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https://hdl.handle.net/20.500.14279/26931
Τίτλος: | Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies | Συγγραφείς: | Komodromos, Marcos Melanthiou, Yioula |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Λέξεις-κλειδιά: | corporate image;service industry;business strategy;corporate reputation;corporate communication;corporate social responsibility | Ημερομηνία Έκδοσης: | 1-Ιαν-2014 | Πηγή: | Journal of Promotion Management, vol. 20, iss. 4, 2014 | Volume: | 20 | Issue: | 4 | Περιοδικό: | Journal of Promotion Management | Περίληψη: | Corporate social responsibility (CSR) has gained global awareness in recent years. The proponents of CSR state that a good corporate reputation may be beneficial to an organization. This research paper reviews the theoretical basis of CSR, and by adopting a qualitative methodology examines the characteristics of CSR strategies and CSR communication tactics of eight companies in Cyprus market through personal in-depth interviews. Results reveal that CSR has a positive impact on the company's employees, the environment, stakeholders and the general public, and highlight that CSR is an important ingredient for the success of the organizations in the Cyprus market. © 2014 Copyright Taylor & Francis Group, LLC. | URI: | https://hdl.handle.net/20.500.14279/26931 | ISSN: | 10496491 | DOI: | 10.1080/10496491.2014.930284 | Rights: | © Taylor and Francis | Type: | Article | Affiliation: | University of Nicosia | Publication Type: | Peer Reviewed |
Εμφανίζεται στις συλλογές: | Άρθρα/Articles |
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