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Τίτλος: Value co-creation and perceived value: A customer perspective in the hospitality context
Συγγραφείς: Solakis, Konstantinos 
Peña-Vinces, Jesús C. 
Lopez-Bonilla, Jesús M. 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Λέξεις-κλειδιά: Value co-creation;Hotels;Perceived quality;Hospitality services;Perceived price;Perceived value
Ημερομηνία Έκδοσης: Απρ-2022
Πηγή: European Research on Management and Business Economics, 2022, vol. 28, no. 1, articl. no. 100175
Volume: 28
Issue: 1
Περιοδικό: European Research on Management and Business Economics 
Περίληψη: Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers’ perceived value (PV). The study delineates two characteristics of PV—perceived quality and price—as sources for competitive strategy. It attempts to establish the existence of an effect of VCC implementation on these sources of strategy, as well as the intensity of the effect. The study's data were collected via self-administered questionnaires from 484 tourists on their return home. Through structural equation modelling, we tested our research hypotheses. The research results indicate that transparency and risk affect a hotel guest's perceptions of price and quality, while access only determines the quality. Contrary to what we expected, dialogue did not have a positive influence on the perceived price or perceived quality. Finally, the results support the notion that perceived quality affects the perceived price. As a firm-orientated model, the DART model was applied to the customer context for the first time in this study, which contributes to the marketing literature.
URI: https://hdl.handle.net/20.500.14279/23899
ISSN: 24448834
DOI: 10.1016/j.iedeen.2021.100175
Rights: © The Author(s). This is an open access article under the CC BY-NC-ND license.
Type: Article
Affiliation: Cyprus University of Technology 
Universidad de Sevilla 
Publication Type: Peer Reviewed
Εμφανίζεται στις συλλογές:Άρθρα/Articles

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