Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23566| Title: | The personal branding phenomenon: Pushing epistemological boundaries or desperately marketing marketing? | Authors: | Zarkada, Anna K. | Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Issue Date: | 2011 | Source: | International Conference on Corporate and Marketing Communications, 2011, Zappeio, Athens | Conference: | International Conference on Corporate and Marketing Communications | URI: | https://hdl.handle.net/20.500.14279/23566 | Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International | Type: | Conference Papers | Affiliation : | Athens University of Economics and Business |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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