Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23476
Title: | What makes a b2b facebook page engaging? |
Authors: | Zarkada, Anna K. |
Major Field of Science: | Social Sciences |
Field Category: | Economics and Business |
Issue Date: | 2020 |
Source: | Global Marketing Conference of the Global Alliance of Marketing & Management Associations, 2020, 5-8 November, Seoul, Republic of Korea |
Link: | http://gmcproceedings.net/ |
Conference: | 2020 Global Marketing Conference of the Global Alliance of Marketing & Management Associations |
URI: | https://hdl.handle.net/20.500.14279/23476 |
Rights: | Ⓒ Global Alliance of Marketing & Management Associations. Attribution-NonCommercial-NoDerivatives 4.0 International |
Type: | Conference Papers |
Affiliation : | Athens University of Economics and Business |
Publication Type: | Peer Reviewed |
Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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