Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23189
Title: | Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda |
Authors: | Margariti, Kostoula Tsichla, Eirini Hatzithomas, Leonidas Voutsa, Maria C. |
Major Field of Science: | Social Sciences |
Field Category: | Economics and Business |
Keywords: | Emotional advertising |
Issue Date: | Jul-2019 |
Source: | 7th International Conference on Contemporary Marketing Issues, 2019, 10-12 July, Crete, Greece |
Conference: | International Conference on Contemporary Marketing Issues |
URI: | https://hdl.handle.net/20.500.14279/23189 |
Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International |
Type: | Conference Papers |
Affiliation : | University of Macedonia Aristotle University of Thessaloniki |
Publication Type: | Peer Reviewed |
Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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