Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23170
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Themistocleous, Christos | - |
dc.date.accessioned | 2021-10-04T10:43:47Z | - |
dc.date.available | 2021-10-04T10:43:47Z | - |
dc.date.issued | 2018-02-21 | - |
dc.identifier.citation | CIM Business Bulletin | en_US |
dc.identifier.uri | https://hdl.handle.net/20.500.14279/23170 | - |
dc.description.abstract | Loyalty schemes are considered to be integral parts in the development of customer loyalty for companies within different sectors. For example, supermarkets within the Cypriot industry like Carrefour, Metro and Alfamega have in place loyalty cards while bonus or club cards are also present in retail industries like Stephanis – or even within the hospitality sector with Starbucks and Costa coffee rewards cards. Even though the name of these schemes might differ from case to case – from loyalty, rewards or membership cards – they are all examples of loyalty schemes that seek to maximise the buy-rebuy behaviour of customers through a strategy of “grow and retain”, also known as customer loyalty. | en_US |
dc.format | Online | en_US |
dc.language.iso | en | en_US |
dc.rights.uri | http://creativecommons.org/publicdomain/zero/1.0/ | * |
dc.subject | Customer Data | en_US |
dc.subject | Privacy | en_US |
dc.title | Loyalty Cards And Personal Information | en_US |
dc.type | Other | en_US |
dc.link | https://cima.ac.cy/2018/02/21/loyalty-cards-and-personal-information/ | en_US |
dc.collaboration | University of Nottingham | en_US |
dc.subject.category | Economics and Business | en_US |
dc.journals | Open Access | en_US |
dc.country | United Kingdom | en_US |
dc.subject.field | Social Sciences | en_US |
cut.common.academicyear | 2017-2018 | en_US |
item.languageiso639-1 | en | - |
item.openairecristype | http://purl.org/coar/resource_type/c_1843 | - |
item.fulltext | With Fulltext | - |
item.grantfulltext | open | - |
item.openairetype | other | - |
item.cerifentitytype | Publications | - |
crisitem.author.dept | Department of Communication and Marketing | - |
crisitem.author.faculty | Faculty of Communication and Media Studies | - |
crisitem.author.orcid | 0000-0001-9074-7711 | - |
crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
Appears in Collections: | Άρθρα/Articles |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
CIM bulletin.pdf | 60.93 kB | Adobe PDF | View/Open |
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