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https://hdl.handle.net/20.500.14279/23089
Title: | DART model from a customer's perspective: An exploratory study in the hospitality industry of Greece | Authors: | Solakis, Konstantinos Peña-Vinces, Jesús C. Lopéz-Bonilla, Jesús Manuel |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | DART model;S-D logic;Positive experience;Hospitality industry | Issue Date: | 29-Sep-2017 | Source: | Problems and Perspectives in Management, 2017, vol. 17, no. 2, pp. 536-548 | Volume: | 15 | Issue: | 2 | Start page: | 536 | End page: | 548 | Journal: | Problems and Perspectives in Management | Abstract: | The customers are an essential element for marketing decisions and became a factor decisive to develop collaborations with the company. The study examines the four building blocks of the interaction of the DART model (Dialogue, Access, Risk Assessment, Transparency) in the hospitality industry from the client's perception. This approach of the research is paramount, as value co-creation and DART model especially are based on a dialogical process between equal partners. That means that the principles of the four building blocks of interaction are equally applied to all the actors involved. This argument is amplified as the dividing line between producers and consumers is barely evident in the service-dominant logic. The exploratory study has been carried out at the Makedonia International Airport in Thessaloniki, Greece. Partial Least Squares (PLS) provides empirical support to conduct the exploratory study. | URI: | https://hdl.handle.net/20.500.14279/23089 | ISSN: | 18105467 | DOI: | 10.21511/ppm.15(si).2017.07 | Rights: | © Konstantinos Solakis, Jesús C. Peña-Vinces, Jesús Manuel Lopéz- Bonilla. This is an Open Access article,
distributed under the terms of the Creative Commons Attribution-Non- Commercial 4.0 International license. Attribution-NonCommercial-NoDerivatives 4.0 International |
Type: | Article | Affiliation : | Universidad de Sevilla Business Administration |
Publication Type: | Peer Reviewed |
Appears in Collections: | Άρθρα/Articles |
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PPM_2017_02SI_Solakis.pdf | Fulltext | 454.51 kB | Adobe PDF | View/Open |
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