Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/23089
Title: DART model from a customer's perspective: An exploratory study in the hospitality industry of Greece
Authors: Solakis, Konstantinos 
Peña-Vinces, Jesús C. 
Lopéz-Bonilla, Jesús Manuel 
Major Field of Science: Social Sciences
Field Category: Economics and Business
Keywords: DART model;S-D logic;Positive experience;Hospitality industry
Issue Date: 29-Sep-2017
Source: Problems and Perspectives in Management, 2017, vol. 17, no. 2, pp. 536-548
Volume: 15
Issue: 2
Start page: 536
End page: 548
Journal: Problems and Perspectives in Management 
Abstract: The customers are an essential element for marketing decisions and became a factor decisive to develop collaborations with the company. The study examines the four building blocks of the interaction of the DART model (Dialogue, Access, Risk Assessment, Transparency) in the hospitality industry from the client's perception. This approach of the research is paramount, as value co-creation and DART model especially are based on a dialogical process between equal partners. That means that the principles of the four building blocks of interaction are equally applied to all the actors involved. This argument is amplified as the dividing line between producers and consumers is barely evident in the service-dominant logic. The exploratory study has been carried out at the Makedonia International Airport in Thessaloniki, Greece. Partial Least Squares (PLS) provides empirical support to conduct the exploratory study.
URI: https://hdl.handle.net/20.500.14279/23089
ISSN: 18105467
DOI: 10.21511/ppm.15(si).2017.07
Rights: © Konstantinos Solakis, Jesús C. Peña-Vinces, Jesús Manuel Lopéz- Bonilla. This is an Open Access article, distributed under the terms of the Creative Commons Attribution-Non- Commercial 4.0 International license.
Attribution-NonCommercial-NoDerivatives 4.0 International
Type: Article
Affiliation : Universidad de Sevilla 
Business Administration 
Publication Type: Peer Reviewed
Appears in Collections:Άρθρα/Articles

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This item is licensed under a Creative Commons License Creative Commons