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https://hdl.handle.net/20.500.14279/22842| Title: | Exploring interval valued scales: A comparison of scale attributes between interval valued and semantic differential scales | Authors: | Themistocleous, Christos Pagiaslis, Anastasios Smith, Andrew Wagner, Christian |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | Marketing Management, Management;Response Measurement Scales;Survey Design;Methodological contributions | Issue Date: | 15-Aug-2017 | Source: | 10th Annual Conference of the EuroMed Academy of Business, September 13-15 2017 Rome, Italy | Conference: | Euromed Academy Of Business (EMAB) Conference | Abstract: | This paper explores Interval-Valued Scales (IVS) in a marketing research context and provides comparative results of an exploratory study between IVS and Semantic Differential Scales (SDS) comparing the scales using Preston and Colman’s (2000) scale attributes: i) Ease of use, ii) Speed of use, iii) Ability to precisely record desired answers, iv) Adequate expression of exact thoughts and feelings, v) Certainty/Uncertainty with personal answers and vi) Overall satisfaction with each scale. | URI: | https://hdl.handle.net/20.500.14279/22842 | ISBN: | 978-9963-711-56-7 | ISSN: | 2547-8516 | Type: | Conference Papers | Affiliation : | University of Nottingham | Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Exploring_Interval.pdf | 642.44 kB | Adobe PDF | View/Open |
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