1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/22842
DC FieldValueLanguage
dc.contributor.authorThemistocleous, Christos-
dc.contributor.authorPagiaslis, Anastasios-
dc.contributor.authorSmith, Andrew-
dc.contributor.authorWagner, Christian-
dc.date.accessioned2021-08-09T06:10:50Z-
dc.date.available2021-08-09T06:10:50Z-
dc.date.issued2017-08-15-
dc.identifier.citation10th Annual Conference of the EuroMed Academy of Business, September 13-15 2017 Rome, Italyen_US
dc.identifier.isbn978-9963-711-56-7-
dc.identifier.issn2547-8516-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/22842-
dc.description.abstractThis paper explores Interval-Valued Scales (IVS) in a marketing research context and provides comparative results of an exploratory study between IVS and Semantic Differential Scales (SDS) comparing the scales using Preston and Colman’s (2000) scale attributes: i) Ease of use, ii) Speed of use, iii) Ability to precisely record desired answers, iv) Adequate expression of exact thoughts and feelings, v) Certainty/Uncertainty with personal answers and vi) Overall satisfaction with each scale.en_US
dc.language.isoenen_US
dc.subjectMarketing Management, Managementen_US
dc.subjectResponse Measurement Scalesen_US
dc.subjectSurvey Designen_US
dc.subjectMethodological contributionsen_US
dc.titleExploring interval valued scales: A comparison of scale attributes between interval valued and semantic differential scalesen_US
dc.typeConference Papersen_US
dc.collaborationUniversity of Nottinghamen_US
dc.subject.categoryEconomics and Businessen_US
dc.journalsOpen Accessen_US
dc.countryUnited Kingdomen_US
dc.countryCyprusen_US
dc.countryGreeceen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.relation.conferenceEuromed Academy Of Business (EMAB) Conferenceen_US
cut.common.academicyear2016-2017en_US
item.languageiso639-1en-
item.cerifentitytypePublications-
item.grantfulltextopen-
item.openairecristypehttp://purl.org/coar/resource_type/c_c94f-
item.fulltextWith Fulltext-
item.openairetypeconferenceObject-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0001-9074-7711-
crisitem.author.parentorgFaculty of Communication and Media Studies-
Appears in Collections:Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
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