Corporate social responsibility: the way forward? Maybe not!: A preliminary study in Cyprus

Abstract

The paper seeks to consider the findings that emerged from a preliminary study into Cypriot businesses and their attitudes and behaviour towards corporate social responsibility (CSR). The overarching aim of the discussion is to explore whether Cypriot businesses have realized the opportunity of using CSR to build a strong reputation, a practice “embraced” and adopted by many successful and profitable corporations, or whether they ignore their social responsibilities and do it at their peril.