Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/2104
Title: | Revising Porter's five forces model for application in the travel and tourism industry | Authors: | Andriotis, Konstantinos | Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | Porter’s competitive forces;Information technology;Intermediaries;Government regulation,;Greece;Travel and tourism | Issue Date: | 2004 | Source: | Tourism Today, 2004, vol. 4, no. 1, pp. 131-145 | Volume: | 4 | Issue: | 1 | Start page: | 131 | End page: | 145 | Link: | https://www.cothm.ac.cy/research | Journal: | Tourism Today | Abstract: | This paper takes a new look at Porter’s five competitive forces model. In doing so, this work proposes a new competitive forces model centered on the travel and tourism industry that includes two additional forces, namely information technologies and government regulations, and adds an additional element to the buyers’ perspective, namely the power of intermediaries. This model is applied in the case of Greece and, although several limitations, from the findings it is proven as capable of explaining the competitive forces that affect the level of competition in the Greek travel and tourism industry. | URI: | https://hdl.handle.net/20.500.14279/2104 | ISSN: | 14500906 | Type: | Article | Affiliation : | Cyprus University of Technology | Publication Type: | Peer Reviewed |
Appears in Collections: | Άρθρα/Articles |
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Revising_porters.pdf | 474.27 kB | Adobe PDF | View/Open |
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