Παρακαλώ χρησιμοποιήστε αυτό το αναγνωριστικό για να παραπέμψετε ή να δημιουργήσετε σύνδεσμο προς αυτό το τεκμήριο:
https://hdl.handle.net/20.500.14279/2095
Τίτλος: | Measuring tourist satisfaction: A factor-cluster segmentation approach | Συγγραφείς: | Agiomirgianakis, George Mihiotis, Athanasios Andriotis, Konstantinos |
Major Field of Science: | Social Sciences | Field Category: | Other Social Sciences | Λέξεις-κλειδιά: | Cluster;Factor analysis;Satisfaction;Segmentation;Sociodemographic characteristics;Crete | Ημερομηνία Έκδοσης: | 2008 | Πηγή: | Journal of Vacation Marketing, 2008, vol. 14, iss. 3, pp. 221–235 | Volume: | 14 | Issue: | 3 | Start page: | 221 | End page: | 235 | Περιοδικό: | Journal of Vacation Marketing | Περίληψη: | Tourist satisfaction has been considered as a tool for increasing destination competitiveness. In an attempt to gain a better understanding of tourists' satisfaction in an island mass destination this study has taken Crete as a case with the aim to identify the underlying dimensions of tourists' satisfaction, to investigate whether tourists could be grouped into distinct segments and to examine the differences between the segments and their sociodemographic and travel arrangement characteristics. A segmentation procedure based on destination dimensions produced three clusters: the `Higher-Satisfied'; the `In-Betweeners'; and the `Lower-Satisfied'. The implications and the conclusions of the study are provided in relation to the marketing of the island of Crete. | URI: | https://hdl.handle.net/20.500.14279/2095 | ISSN: | 14791870 | DOI: | 10.1177/1356766708090584 | Rights: | © SAGE | Type: | Article | Affiliation: | Nottingham Trent University | Affiliation: | Nottingham Trent University Hellenic Open University |
Εμφανίζεται στις συλλογές: | Άρθρα/Articles |
CORE Recommender
SCOPUSTM
Citations
63
checked on 9 Νοε 2023
Page view(s) 5
555
Last Week
5
5
Last month
14
14
checked on 11 Μαϊ 2024
Google ScholarTM
Check
Altmetric
Αυτό το τεκμήριο προστατεύεται από άδεια Άδεια Creative Commons