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https://hdl.handle.net/20.500.14279/1961
Title: | Greek Political Marketing Online: An Analysis of Parliament Members' Web Sites | Authors: | Diamantaki, Katerina Gazi, Angeliki Sartzetakis, Nektarios Demertzis, Nicolas |
Major Field of Science: | Social Sciences | Keywords: | Digital political communication;Personal Web sites;Permanent campaign;Equalization | Issue Date: | 2005 | Source: | Journal of Political Marketing, 2005, vol. 4, no. 1, pp. 51 – 74 | Volume: | 4 | Issue: | 1 | Start page: | 51 | End page: | 74 | Journal: | Journal of Political Marketing | Abstract: | The new communication system of interconnected computer networks is altering the nature of political communication in many innovative and significant ways. In Greece, the development of the Internet as a mass communication medium has a history of no more than five years, and it is far from being a fully fledged medium of political communication. With the exception of relatively few cases, the use of the Internet has been shown to increase during the pre-election campaign periods. This paper presents the results of a research project, which explores the personal Web sites of the Greek parliamentarians in an off-campaign period. The research was conducted through the systematic observation, examination, and analysis of a sample of personal Web pages owned by cross-party elected members of the Greek Parliament. | URI: | https://hdl.handle.net/20.500.14279/1961 | ISSN: | 15377865 | DOI: | 10.1300/J199v04n01_04 | Rights: | © Routledge Taylor & Francis Group | Type: | Article | Affiliation : | National and Kapodistrian University of Athens | Publication Type: | Peer Reviewed |
Appears in Collections: | Άρθρα/Articles |
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