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|Title:||The Impact of Proximity on Consumer Fair Trade Engagement and Purchasing Behavior: The Moderating Role of Empathic Concern and Hypocrisy||Authors:||Gillani, Alvina
Leonidou, Leonidas C.
|Major Field of Science:||Engineering and Technology||Field Category:||Electrical Engineering - Electronic Engineering - Information Engineering||Keywords:||Consumer engagement;Fair trade;Consumer proximity;Empathic concern;Hypocrisy||Issue Date:||Mar-2021||Source:||Journal of Business Ethics, 2021, vol. 169, no. 3, pp. 557 - 577||Volume:||169||Issue:||3||Start page:||557||End page:||577||Journal:||Journal of Business Ethics||Abstract:||The article reports the findings of an empirical study among consumers, regarding the impact of physical, social, and psychological proximity on their engagement to the fair trade idea and purchasing behavior. Based on a random sample of 211 British and 112 Indian consumers and using structural equation modeling, it was found that high levels of physical, social, and psychological proximity leads to high consumer fair trade engagement. Moreover, consumer fair trade engagement was confirmed to have a positive impact on fair trade purchasing behavior. Furthermore, consumer empathic concern was found to positively moderate the association between proximity and consumer fair trade engagement, while the opposite was true with regard to consumer hypocrisy. Finally, consumer nationality was found to have a control effect on physical, social, and psychological proximity, with the latter felt stronger among Indian, as opposed to British consumers.||Description:||Open Access This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.||URI:||https://hdl.handle.net/20.500.14279/15620||ISSN:||1573-0697||DOI:||10.1007/s10551-019-04278-6||Rights:||© The Author(s)||Type:||Article||Affiliation :||University of Surrey
University of Cyprus
Cyprus University of Technology
|Appears in Collections:||Άρθρα/Articles|
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