1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Άρθρα/Articles
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/14466
DC FieldValueLanguage
dc.contributor.authorPanigyrakis, George G.-
dc.contributor.authorTheodoridis, Prokopis K.-
dc.date.accessioned2019-07-10T10:27:31Z-
dc.date.available2019-07-10T10:27:31Z-
dc.date.issued2007-03-01-
dc.identifier.citationJournal of Retailing and Consumer Services, Volume 14, Issue 2, March 2007, Pages 137-149en_US
dc.identifier.issn09696989-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/14466-
dc.description.abstractDue to a void in the literature, the object of this study was to examine the adoption of market orientation and its impact on performance in a retail context. Supermarket chains with nation-wide stores in Greece were specifically selected. Findings clearly demonstrate a positive effect of market orientation on retail performance and support the notion that market orientation is an important determinant of firm performance. Retailers acknowledge the importance of implementing market orientation within their organizations. © 2006 Elsevier Ltd. All rights reserved.en_US
dc.language.isoenen_US
dc.relation.ispartofJournal of Retailing and Consumer Servicesen_US
dc.subjectGreeceen_US
dc.subjectMarket orientationen_US
dc.subjectRetail performanceen_US
dc.subjectSupermarket chainsen_US
dc.titleMarket orientation and performance: An empirical investigation in the retail industry in Greeceen_US
dc.typeArticleen_US
dc.collaborationAthens University of Economics and Businessen_US
dc.subject.categoryMedia and Communicationsen_US
dc.journalsSubscription Journalen_US
dc.countryGreeceen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1016/j.jretconser.2006.05.003en_US
dc.identifier.scopus2-s2.0-33845879081-
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/33845879081-
cut.common.academicyear2006-2007en_US
item.fulltextNo Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairetypearticle-
item.grantfulltextnone-
crisitem.journal.journalissn0969-6989-
crisitem.journal.publisherElsevier-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-2099-5944-
crisitem.author.parentorgFaculty of Communication and Media Studies-
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