Mass media material

Abstract

This deliverable (D4.6: Mass media material) presents a detailed list of all the mass media material pertaining to MedSTACH project outreach activities during phase I. The list, which is described in detail in the following paragraphs, includes interviews by Consortium members, newspaper and magazine articles, press releases, social media and website references to the project and the proposed Centre of Excellence, its mission and vision and its expected contribution to the socio-economic and scientific development of Cypriot society and the wider eastern Mediterranean region. The activities discussed below were primarily addressed towards the broader Cypriot society in order to raise awareness within the country’s general public about the significant efforts undertaken by MedSTACH for future-proofing the society’s development. As such most of the material in the press and radio interviews were conducted in the Greek language and in the national media avenues. However, promotion activities crossed the borders, primarily through mass online media material (social media pages and MedSTACH dedicated website) as well as publications (press releases and articles) in newspapers/magazines covering the international members of the Consortium, namely Greece and the UK. Dissemination in two languages – Greek and English – resulted in reaching a very wide audience.