The impact of organizational learning on relationship orientation, logistics service effectiveness and performance
Journal
Industrial Marketing Management
Date Issued
January 2007
Author(s)
Abstract
The paper investigates the effects of organizational learning on inter-firm relationship orientation in the logistics service provider–client interaction. A conceptual model is developed and four research hypotheses are empirically examined using structural equation modelling. The data were collected via a survey of Hong Kong based logistics service providers. The results indicate that organisational learning has a positive influence on relationship orientation as well as on the improvement of logistics service effectiveness and firm performance. Theoretical, managerial and research implications are discussed