Skip to main content
Log In
(current)
English
Ελληνικά
Home
Cyprus University of Technology (Research Output)
Κεφάλαια βιβλίων/Book chapters
How Emotional Storytelling in Social Media Content Influences Advertising Effectiveness
Details
Green Open Access
How Emotional Storytelling in Social Media Content Influences Advertising Effectiveness
ISSN
2626-0328
2626-0336
Date Issued
2025
Author(s)
Zarkada, Anna
Cyprus University of Technology
Voutsa, Maria C.
DOI
10.1007/978-3-658-49114-7_9
Affiliation
Cyprus University of Technology
Handle
https://hdl.handle.net/20.500.14279/92007
Green Open AccessGreen Open AccessGreen Open Access