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Cyprus University of Technology (Research Output)
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Visual metaphors in communication: Intertextual semiosis and déjà vu in print advertising
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Green Open Access
Visual metaphors in communication: Intertextual semiosis and déjà vu in print advertising
Journal
Romanian Journal of Communication and Public Relations
Date Issued
December 2016
Author(s)
Zantides, Evripides
DOI
10.21018/rjcpr.2016.3.216
Subjects
Advertising
Intertextuality
Logos
Semiotics
Visual metaphors
Affiliation
Cyprus University of Technology
Handle
https://hdl.handle.net/20.500.14279/10030
Scopus Subject Areas
Communication