Closed Access

Gender stereotypes in advertising: Exploring new directions

Journal

International Journal of Advertising

Date Issued

January 1, 2016

Author(s)

Grau, Stacy Landreth

DOI

10.1080/02650487.2016.1203555

Affiliation

Cyprus University of Technology

Texas Christian University

Handle

https://hdl.handle.net/20.500.14279/9313

Scopus Subject Areas

Communication

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Marketing