Journal of Strategic Marketing
Name
Journal of Strategic Marketing
Subjects
Marketing philosophy in corporate management
The role of marketing in strategic planning
Marketing information systems in relation to company wide needs
Market and industry stakeholder needs
International strategies
SBU analysis and decision making
Marketing related synergies
Integrating marketing planning with strategic planning
The management of marketing-led change
The development and utilization of marketing plans
Resource allocation in strategic and marketing plans
HRM related to marketing personnel
The implementation of strategic and marketing plans
Marketing effectiveness at the operational and strategic levels
The utilization and development of control systems
Relationship Marketing
ISSN
1466-4488
Impact Factor (2 years)
2.480
Publisher
Taylor & Francis
Journal type
Hybrid
Journal Webpage