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Date Issued:  2021

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Issue DateTitleAuthor(s)Journal
14-Oct-2021Giving power to those having less power: NGOs, YouTube and viralityAvgeropoulou, Aikaterini ; Melanthiou, Yioula Journal for Global Business Advancement 
21-Jan-2021The influence of online and offline brand trust on consumer buying intentionNosi, Costanza ; Pucci, Tommaso ; Melanthiou, Yioula ; Zanni, Lorenzo EuroMed Journal of Business