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Issue DateTitleAuthor(s)
12021Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising StylesTimamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C. 
2Jun-2019Flashback in humorous advertising styles: a content analysis of Super Bowl advertising over the course of 45 yearsTimamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C.