Zarkada, Anna K. (rp18008)

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Publications

All [98]

Articles [23]

Conference Papers [63]

Books & Book Chapters [9]

Others [3]

Type

57 Conference Papers

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		Issue Date	Title	Author(s)
	21	2013	Towards a model of Consumer Engagement with Celebrity Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
	22	2013	Adapting to Survive : Facebook’s Introduction into the IMC Ecosystem	Zarkada, Anna K.
	23	2011	The personal branding phenomenon: Pushing epistemological boundaries or desperately marketing marketing?	Zarkada, Anna K.
	24	2011	Personal branding in Contemporary Marketing Trends Conference	Zarkada, Anna K.
	25	2009	Modelling of pricing in the construction services	Zarkada, Anna K.
	26	2009	Moral dimensions of B2B and B2G Marketing	Zarkada, Anna K.
	27	2009	Brand equity revisited: An institutional theory approach to airline customer support	Zarkada, Anna K.
	28	2005	Structure of corporate reputation in purchasing and investing decision contexts	Zarkada, Anna K. ; Puncheva, P.Y.
	29	2004	The effect of corporate reputation dimensions on the decision to become a stakeholder in a firm	Zarkada, Anna K. ; Puncheva, P.Y.
	30	2003	The role of corporate reputation in the stakeholder decision - making process for establishing long-term relationship with a company	Zarkada, Anna K. ; Puncheva, P.Y.
	31	2002	Womanhood as 'Otherness' : the moral philosophy of discrimination	Zarkada, Anna K.
	32	2002	Developing a Culture of Innovation through Effective Information Management	Zarkada, Anna K. ; Fraser, Campbell
	33	2001	An institutional theory approach to predicting consumer support for foreign owned supermarkets	Zarkada, Anna K. ; Fraser, Campbell
	34	2001	Cultural awareness of Japanese management recruits	Zarkada, Anna K. ; Fraser, Campbell
	35	2001	An analysis of cultural awareness of international managers	Zarkada, Anna K. ; Fraser, Campbell
	36	2001	Predicting Consumer Support for Foreign Owned Supermarkets	Zarkada, Anna K. ; Fraser, Campbell
	37	2000	An exploratory investigation of demographic and cultural profiles, cultural awareness and approach to negotiation of Greek, Russian and British international marketing managers	Zarkada, Anna K. ; Fraser, Campbell
	38	2000	Integrating social and economic orientated marketing : a study of retail management	Zarkada, Anna K. ; Fraser, Campbell
	39	2000	Towards a measure of corporate environmental citizenship	Zarkada, Anna K. ; Insch, Andrea
	40	2000	Flexible learning in business education: Is the use of technology changing the meaning and function of the university campus ?	Zarkada, Anna K. ; Fraser, Campbell

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