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Issue DateTitleAuthor(s)Journal
113-Dec-2022The effect of involvement on attitude formation and strength in the digital domainPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. Journal of Marketing Communications 
22020Organisational culture at higher educational institutions: The importance of internal marketingKyriacou, Evdoxia ; Panigyrakis, George G. Journal of Cultural Marketing Strategy