Panigyrakis, George G. (rp10241)

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Publications

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Selected Publications [7]

Articles [14]

Conference Papers [7]

Books & Book Chapters [2]

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		Issue Date	Title	Author(s)
	1	17-Aug-2020	Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude	Panigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini
	2	2020	All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self	Panigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini
	3	2020	Organisational culture at higher educational institutions: The importance of internal marketing	Kyriacou, Evdoxia ; Panigyrakis, George G.
	4	1-Apr-2018	The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship	Koronaki, Eirini ; Kyrousi, Antigone G. ; Panigyrakis, George G.
	5	2018	Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’	Papakonstantinou, Katerina G. ; Zarkada, Anna K. ; Panigyrakis, George G.
	6	22-Nov-2017	Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry	Panigyrakis, George G.
	7	1-Jan-2016	Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspective	Kyrousi, Antigone G. ; Panigyrakis, George G. ; Panopoulos, Anastasios P.
	8	1-Jan-2015	Color effects in print advertising: A research update (1985-2012)	Panigyrakis, George G. ; Kyrousi, Antigone G.
	9	2014	The Future of Customer Service in a changing environment	Zarkada, Anna K. ; Panigyrakis, George G.
	10	2014	Achievement-Based Celebrities As Objects & Instruments Of Consumption	Zarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G.
	11	2014	A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation	Panigyrakis, George G. ; Zarkada, Anna K.
	12	25-Jan-2013	Male and female attitudes towards stereotypical advertisements: A paired country investigation	Theodoridis, Prokopis K. ; Kyrousi, Antigone G. ; Zotou, Athina Y. ; Πανηγυράκης, Γεώργιος
	13	2013	New philosophical paradigms in marketing: From amoral consumerism to axiological societing	Panigyrakis, George G. ; Zarkada, Anna K.
	14	2013	Antecedents and consequents of brand managers' role	Poulis, G. Athanasios ; Panigyrakis, George G. ; Panopoulos, Anastasios Panos
	15	12-Jan-2010	The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development	Kapareliotis, Ilias ; Panopoulos, Anastasios ; Panigyrakis, George G.
	16	25-Sep-2009	Marketing and corporate profitability: the case of Greek firms	Panigyrakis, George G. ; Kapareliotis, Ilias ; Ventoura, Zoe
	17	1-Jan-2009	Men and women as public relation managers in Greece and Turkey: A comparison study of background variables, job-related factors and activities	Panigyrakis, George G. ; Poulis, G. Athanasios
	18	3-Oct-2007	Measuring the effectiveness of marketing information systems: An empirically validated instrument	Gounaris, Spiros P. ; Panigyrakis, George G. ; Chatzipanagiotou, Kalliopi C.
	19	1-Mar-2007	Market orientation and performance: An empirical investigation in the retail industry in Greece	Panigyrakis, George G. ; Theodoridis, Prokopis K.
	20	1-Jan-2001	Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies	Veloutsou, Cleopatra A. ; Panigyrakis, George G.

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