Boutsouki, Christina (rp02183)

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Publications

All [30]

Articles [14]

Conference Papers [14]

Books & Book Chapters [2]

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Journals

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23 No Fulltext
7 With Fulltext

Results 21-30 of 30 (Search time: 0.003 seconds).

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		Issue Date	Title	Author(s)
	21	2014	The role of economic conditions on the effectiveness of Greek humorous TV advertising	Zotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas
	22	2014	A model for consumer engagement in eWOM via social media	Zotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina
	23	2014	Social media advertising platforms: a cross-cultural study	Zotos, Yorgos ; Chatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas
	24	1-Feb-2011	Humor and cultural values in print advertising: a cross-cultural study	Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina
	25	2011	Is humor a countercyclical advertising strategy?	Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina
	26	2011	The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site	Zotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina
	27	27-Apr-2010	Quantity surcharges and consumer awareness in a new retail environment	Zotos, Yorgos ; Boutsouki, Christina ; Palla, Polyxeni
	28	May-2009	The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomy	Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina
	29	15-Feb-2008	Attitudes and behaviour towards organic products: an exploratory study	Zotos, Yorgos ; Tsakiridou, Efthimia ; Boutsouki, Christina ; Mattas, Kostantinos
	30	2008	Consumer behaviour towards own label: monitoring the Greek experience	Zotos, Yorgos ; Boutsouki, Christina ; Masouti, Zafeiria

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