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Type:  Conference Papers
Date Issued:  [2010 TO 2019]
Date Issued:  2018

Results 1-3 of 3 (Search time: 0.0 seconds).

Issue DateTitleAuthor(s)
1Jun-2018Is this a joke? Disparaging humorous advertising effectiveness through the advertising characters genderVoutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
2Jun-2018Sexual Humorous Appeals in Advertising: A Moderated Mediation ApproachArmyrioti, Maria ; Voutsa, Maria C. ; Hatzithomas, Leonidas ; Boutsouki, Christina 
3Jun-2018Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in ThessalonikiDaskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas