|
| | Issue Date | Title | Author(s) | Journal |
| 1 | 2019 | Visual metaphors in food advertising: A cross-cultural study | Margariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos | Food Research International |
| 2 | 2017 | Corporate facebook posts in the UK & Greece: A content analysis | Riskos, Kyriakos ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos | International Journal of Internet Marketing and Advertising |
| 3 | 2017 | Editorial | Boutsouki, Christina ; Hatzithomas, Leonidas ; Gazi, Angeliki | International Journal of Technology Marketing |
| 4 | 1-Oct-2016 | The role of economic conditions on humor generation and attitude towards humorous TV commercials | Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos | Humor |
| 5 | 2014 | Social media advertising platforms: a cross-cultural study | Zotos, Yorgos ; Chatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas | International Journal on Strategic Innovative Marketing |
| 6 | 1-Feb-2011 | Humor and cultural values in print advertising: a cross-cultural study | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina | International Marketing Review |
