American College of Greece

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	Issue Date	Title	Author(s)
1	2017	Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand Offerings	Zarkada, Anna K. ; Tzoumaka, Eugenia
2	2016	An evidence based analysis of branding UK Universities	Zarkada, Anna K. ; Kapareliotis, Ilias
3	2015	The Effect of Footballer Brand Characteristics on Fans’ Ticket Purchase Intention	Zarkada, Anna K. ; Tzoumaka, Eugenia
4	2018	Antecedents of corporate sustainability in a multicultural society and the globalized economy	Zarkada, Anna K. ; Tzoumaka, Eugenia ; Niros, Meletios I.