Department of Communication and Marketing

Organization name
Department of Communication and Marketing
Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

OrgUnit's Researchers publications
(Dept/Workgroup Publication)

Αποτελέσματα για 161-180 από 347.

Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας
16129-Ιου-2023LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.Leonidou, Sophia ; Voutsa, Maria C. 
16217-Αυγ-2020Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitudePanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
16311-Ιου-2024Luxury and sustainability: Primary results from a systematic literature reviewMelanthiou, Yioula ; Augurio, Alessandro ; Castaldi, Laura 
16416-Απρ-2020Many losers – One winner? An examination of vote switching to the AfD in the 2017 German federal election using VAA dataWurthmann, Lucas Constantin ; Marschall, Stefan ; Triga, Vasiliki ; Manavopoulos, Vasilis 
1652024Marketing Solutions to the Challenges of a VUCA Environment: What Have We Accomplished and What More Can We Do? .Zarkada, Anna K. 
1661-Νοε-2021Marketing ‘Literary England’ beyond the special interest touristIngram, Claire ; Themistocleous, Christos ; Rickly, Jillian M. ; McCabe, Scott 
167Αυγ-2018Measuring issue congruence between German parties and voters: Evidence from VAA data in three German electionsTriga, Vasiliki ; Marschall, Stefan ; Wurthmann, Constantine 
16820-Ιου-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
1698-Ιαν-2025Media battles in the cybersphere: analyzing news and social media agendas during the 2015 Greek bailout referendumTriga, Vasiliki ; Sergidou, Nelly-Maria ; Tsapatsoulis, Nicolas 
170Ιαν-2018The media’s framing of the Greek bailout referendum: A crisis-inducing or a crisis-resolving mechanism?Milioni, Dimitra L. ; Spyridou, Lia Paschalia ; Triga, Vasiliki 
1712023Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical MarketingNtais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula 
1722023Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical BrandNtais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula 
1733-Απρ-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K. 
17430-Ιαν-2018Message from the CPSCom-2017 Workshop/Symposium ChairsAlam Bhuiyan, Md Zakirul ; Dahal, Keshav P. ; Nasser, Youssef ; Tawfik, Hissam Mouyad ; Tsapatsoulis, Nicolas 
175Ιαν-2018Metadata for intangible cultural heritage: the case of folk dancesGiannoulakis, Stamatios ; Tsapatsoulis, Nicolas ; Grammalidis, Nikos 
17611-Ιου-2024Metaverse and Luxury Research: A Bibliometric AnalysisMelanthiou, Yioula ; Teerakapibal, Surat 
17715-Μαΐ-2023Metaverse and Tourism ResearchMelanthiou, Yioula ; Teerakapibal, Surat 
1782-Ιου-2024The Metaverse in an Era of Volatility, Uncertainty, Complexity, and AmbiguityMelanthiou, Yioula ; Vasic, Sergey 
1791-Ιαν-2014Methodological challenges in the analysis of voting advice application generated dataMendez, Fernando ; Gemenis, Kostas ; Djouvas, Constantinos 
180Δεκ-2016Mining online political opinion surveys for suspect entries: An interdisciplinary comparisonDjouvas, Constantinos ; Mendez, Fernando ; Tsapatsoulis, Nicolas