Department of Communication and Marketing

Organization name
Department of Communication and Marketing
Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

OrgUnit's Researchers publications
(Dept/Workgroup Publication)

Refined By:
Date Issued:  [2020 TO 2024]

Results 1-20 of 111 (Search time: 0.004 seconds).

Issue DateTitleAuthor(s)
15-Jul-2023Airport Environment and its influence on Traveller Emotions, Perceived Quality and RevisitYerimou, Pantelitsa ; Themistocleous, Christos 
22020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
34-Nov-2023Are journalists willing to support democratic innovations? Professional role perceptions at times of political disconnectionSpyridou, Lia Paschalia ; Ioannides, Nikandros 
4Jun-2022Artificial intelligence and story-telling support: Do algorithms do It Better?Spyridou, Lia Paschalia 
530-Jan-2024Artificial intelligence and voting advice applicationsGemenis, Kostas 
61-Jan-2022Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibilityGaranti, Zanete ; Igbudu, Nicholas ; Popoola, Temitope ; Vrontis, Demetris ; Melanthiou, Yioula 
724-Jun-2023Choose4GreeceGemenis, Kostas ; Triga, Vasiliki ; Djouvas, Constantinos ; Tsapatsoulis, Nicolas ; Manavopoulos, Vasilis ; Konstantinidis, Ioannis ; Katsanidou, Alexia 
82020Citizens as actors in the field of journalism: Exploring users’ agency and perceptions of participatory affordancesSpyridou, Lia Paschalia 
97-Sep-2022Classification of Instagram photos: Topic modelling vs transfer learningTsapatsoulis, Nicolas 
104-Apr-2023Communicating the brand promise to internal stakeholders in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
1122-Jul-2023Consumers’ Online Brand-Related Activities (COBRAS): A Systematic ReviewPapasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet 
1220-Jul-2023Converging on a new theoretical foundation for marketing research and air transport: research evolution from 1977 to 2022 and an agenda for future inquiryLeonidou, Erasmia 
136-May-2021COVID-19 attitudes among social media users in GreeceGemenis, Kostas 
141-Jan-2022Creating public value in regional policy. Bringing citizens back inMendez, Carlos ; Pegan, Andreja ; Triga, Vasiliki 
1529-Sep-2023Current Status of Metaverse ResearchTeerakapibal, Surat ; Melanthiou, Yioula 
1612-Jun-2022Customer Privacy: Investigating the impact of data capturing techniques on consumer information disclosureThemistocleous, Christos ; Pagiaslis, Anastasios ; Smith, Andrew 
17Mar-2023The Cypriot Presidential Election of 2023 and its AftermathTriga, Vasiliki ; Ioannidis, Nikandros 
1829-Sep-2023Cyprus: The EU’s Role in Europe’s Last Divided CountryZupančič, Rok ; Kocan, Faris ; Andresen, Kenneth ; Bojarska, Katarzyna ; Dacosta, Ricardo ; Farrell, Seamus ; Fiedler, Anke ; Hoxha, Abit ; Ioannidis, Nikandros ; Niamh, Kirk ; Irene, Martín ; Milioni, Dimitra L. ; Panos, Dionysis ; Marta, Paradés ; Tomasz, Rawski ; Triga, Vasiliki ; Vučko, Tjaša 
1931-Mar-2021DEMOTEC - Quality Assurance PlanSpyridou, Lia-Paschalia ; Manavopoulos, Vasilis 
201-Jan-2023Did we really need a pandemic to fast-track technology?Papasolomou, Ioanna ; Melanthiou, Yioula