1. Ktisis Cyprus University of Technology

Department of Communication and Marketing

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Department of Communication and Marketing
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Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

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Refined By:
Date Issued:  [2020 TO 2023]
Type:  Article

Results 1-20 of 26 (Search time: 0.006 seconds).

Issue DateTitleAuthor(s)
12020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
21-Jan-2022Building corporate reputation through social media marketing efforts: the mediating role of corporate brand credibilityGaranti, Zanete ; Igbudu, Nicholas ; Popoola, Temitope ; Vrontis, Demetris ; Melanthiou, Yioula 
31-Jan-2022Creating public value in regional policy. Bringing citizens back inMendez, Carlos ; Pegan, Andreja ; Triga, Vasiliki 
41-Jan-2023Did we really need a pandemic to fast-track technology?Papasolomou, Ioanna ; Melanthiou, Yioula 
513-Dec-2022The effect of involvement on attitude formation and strength in the digital domainPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
6Jul-2020EU Cohesion Policy under the Media Spotlight: Exploring Territorial and Temporal Patterns in News Coverage and ToneMendez, Carlos ; Mendez, Fernando ; Triga, Vasiliki ; Carrascosa, Juan Miguel 
74-Jul-2023Evaluating the use of Instagram images color histograms and hashtags sets for automatic image annotationGiannoulakis, Stamatios ; Tsapatsoulis, Nicolas ; Djouvas, Constantinos 
86-Sep-2023Exploring Discursive Strategies of Dark Participation: User Comments on Migration in New York Times and Τhe GuardianSpyridou, Lia Paschalia ; Avraamidou, Maria 
92022Face reading the emotions of gelotophobes toward disparaging humorous advertisingVoutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina 
106-Oct-2022The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sectorPapasolomou, Ioanna ; Melanthiou, Yioula ; Tsamouridis, Anestis 
11Sep-2020Image annotation: the effects of content, lexicon and annotation methodTheodosiou, Zenonas ; Tsapatsoulis, Nicolas 
1216-Jun-2022Instagram hashtags as image metadata for Automatic Image AnnotationGiannoulakis, Stamatios ; Tsapatsoulis, Nicolas 
135-May-2021Journalism education in the post-truth era: an exploration of the voices of journalism students in Greece and CyprusTheodosiadou, Sofia ; Spyridou, Lia Paschalia ; Panagiotou, Nikos ; Milioni, Dimitra L. ; Papa, Venetia 
1417-Aug-2020Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitudePanigyrakis, George G. ; Panopoulos, Anastasios ; Koronaki, Eirini 
1516-Apr-2020Many losers – One winner? An examination of vote switching to the AfD in the 2017 German federal election using VAA dataWurthmann, Lucas Constantin ; Marschall, Stefan ; Triga, Vasiliki ; Manavopoulos, Vasilis 
161-Nov-2021Marketing ‘Literary England’ beyond the special interest touristIngram, Claire ; Themistocleous, Christos ; Rickly, Jillian M. ; McCabe, Scott 
172023Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical MarketingNtais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula 
182023Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical BrandNtais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula 
1929-Sep-2022Modeling and Validating a News Recommender Algorithm in a Mainstream Medium-Sized News Organization: An Experimental ApproachSpyridou, Lia Paschalia ; Djouvas, Constantinos ; Milioni, Dimitra L. 
201-Jan-2023“Murder in mykonos”: potentials and limitations of crime fiction literary tourism in GreeceSolakis, Konstantinos ; Bellos, Konstantinos