Department of Communication and Marketing

Organization name
Department of Communication and Marketing
Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

OrgUnit's Researchers publications
(Dept/Workgroup Publication)

Refined By:
Date Issued:  [2020 TO 2024]
Date Issued:  2023
Type:  Conference Papers

Results 1-20 of 20 (Search time: 0.018 seconds).

Issue DateTitleAuthor(s)
15-Jul-2023Airport Environment and its influence on Traveller Emotions, Perceived Quality and RevisitYerimou, Pantelitsa ; Themistocleous, Christos 
24-Nov-2023Are journalists willing to support democratic innovations? Professional role perceptions at times of political disconnectionSpyridou, Lia Paschalia ; Ioannides, Nikandros 
34-Apr-2023Communicating the brand promise to internal stakeholders in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
422-Jul-2023Consumers’ Online Brand-Related Activities (COBRAS): A Systematic ReviewPapasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet 
520-Jul-2023Converging on a new theoretical foundation for marketing research and air transport: research evolution from 1977 to 2022 and an agenda for future inquiryLeonidou, Erasmia 
629-Sep-2023Current Status of Metaverse ResearchTeerakapibal, Surat ; Melanthiou, Yioula 
720-Aug-2023Emotions and Disclosures: Calm versus Frustrated StatesThemistocleous, Christos 
86-Jul-2023Frustration and Disclosure Decision-Making: Over-Disclosure or Clam-up?Themistocleous, Christos 
914-Jul-2023Gen Zs are real: The mediating role of self-brand connection in the relationship between BeReal usage and brand selfiesKakoulli, Eleni ; Voutsa, Maria C. 
1014-Jul-2023LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT charactersLeonidou, Sophia ; Voutsa, Maria C. 
1129-Jun-2023LGBT Portrayals in Advertising. Sexual conservatism and the effectiveness of ads depicting straight or trans characters.Leonidou, Sophia ; Voutsa, Maria C. 
1220-Jul-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
133-Apr-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K. 
1429-Sep-2023Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global CrisesAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
1527-Sep-2023Safe vs Unsafe Crosswalks: Assessing the Factors Related to Pedestrian SafetyTheodosiou, Zenonas ; Voutsa, Maria C. ; Constantinou, Constantinos ; Lanitis, Andreas 
1626-Sep-2023Social vs news media in politics: Revisiting the case of the 2015 Greek bailout referendumTriga, Vasiliki ; Sergidou, Nelly ; Tsapatsoulis, Nicolas 
1722-Jul-2023Understanding the Metaverse Through the Bibliometric Analysis LensTeerakapibal, Surat ; Melanthiou, Yioula 
1829-Sep-2023Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand EngagementUzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna 
1926-Sep-2023Using Facebook Targeted Advertisements to Recruit Survey RespondentsGemenis, Kostas 
208-May-2023When Journalism and AI intersect: Effects on Professional IdeologySpyridou, Lia Paschalia