Department of Communication and Marketing

Organization name
Department of Communication and Marketing
Description
The Department of Communication and Marketing at the Cyprus University of Technology aspires to establish itself as a regional center for teaching and research in the field of public communication and to gradually become a nationally and internationally recognized center of excellence. Its mission is to enhance scholarship in the field of public communication, predominantly in those aspects that are linked to the media, journalism, political communication, advertising and public relations. It will strongly focus on the European dimension and on the related domains of the communicative disciplines, with emphasis on the historical, social and political aspects of their evolution.

OrgUnit's Researchers publications
(Dept/Workgroup Publication)

Refined By:
Date Issued:  2023

Results 21-40 of 47 (Search time: 0.013 seconds).

Issue DateTitleAuthor(s)
212023Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical BrandNtais, Christos ; Suvatjis, Jean ; Melanthiou, Yioula 
223-Apr-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K. 
231-Jan-2023“Murder in mykonos”: potentials and limitations of crime fiction literary tourism in GreeceSolakis, Konstantinos ; Bellos, Konstantinos 
241-Jan-2023A nation brand development framework: the stakeholders’ perspectiveAbdalmajid, Jilan ; Papasolomou, Ioanna ; Vrontis, Demetris ; Melanthiou, Yioula ; Thrassou, Alkis ; Uzunboylu, Naziyet 
25Dec-2023Newswork in crisis: Sourcing patterns during COVID-19 through a 'lived experience' perspectiveSpyridou, Lia Paschalia ; Vatikiotis, Pantelis ; Maniou, Theodora A. 
2629-Sep-2023Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global CrisesAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
2713-Jan-2023Replication data for: Germann, Micha, Fernando Mendez, and Kostas Gemenis. "Do voting advice applications affect party preferences? Evidence from field experiments in five European countries", forthcoming in Political CommunicationGermann, Micha ; Mendez, Fernando ; Gemenis, Kostas 
2827-Sep-2023Safe vs Unsafe Crosswalks: Assessing the Factors Related to Pedestrian SafetyTheodosiou, Zenonas ; Voutsa, Maria C. ; Constantinou, Constantinos ; Lanitis, Andreas 
2926-Sep-2023Social vs news media in politics: Revisiting the case of the 2015 Greek bailout referendumTriga, Vasiliki ; Sergidou, Nelly ; Tsapatsoulis, Nicolas 
301-Sep-2023Sustainable MarketingThemistocleous, Christos 
312023Towards the individuated journalistic worker in pandemic times: Reflections from Greece and CyprusVatikiotis, Pantelis ; Maniou, Theodora A. ; Spyridou, Lia Paschalia 
3229-Sep-2023Troubled Pasts in Europe: Strategies and Recommendations for Overcoming Challenging Historic LegaciesTriga, Vasiliki ; Zupančič, Rok ; Kocan, Faris ; Andresen, Kenneth ; Bojarska, Katarzyna ; Dacosta, Ricardo ; Farrell, Seamus ; Fiedler, Anke ; Hoxha, Abit ; Ioannidis, Nikandros ; Niamh, Kirk ; Irene, Martín ; Milioni, Dimitra L. ; Panos, Dionysis ; Marta, Paradés ; Tomasz, Rawski ; Vučko, Tjaša 
3322-Jul-2023Understanding the Metaverse Through the Bibliometric Analysis LensTeerakapibal, Surat ; Melanthiou, Yioula 
3429-Sep-2023Unveiling a Holistic Approach: The Integrated Framework of Online Consumer-Brand EngagementUzunboylu, Naziyet ; Vrontis, Demetris ; Melanthiou, Yioula ; Papasolomou, Ioanna 
3526-Sep-2023Using Facebook Targeted Advertisements to Recruit Survey RespondentsGemenis, Kostas 
368-May-2023When Journalism and AI intersect: Effects on Professional IdeologySpyridou, Lia Paschalia 
37May-2023Ανάλυση του ιδιοκτησιακού καθεστώτος των ΜΜΕ της Κύπρου, σχετικά με την ειδησεογραφίαΣιάφκου, Στέλλα ; Χαρίτου, Στέλλα 
38May-2023Απεικόνιση LGBT στη διαφήμιση : η επίδραση του σεξουαλικού συντηρησμού στην αποτελεσματικότητα των διαφημίσεωνΛεωνίδου, Σοφία 
39May-2023Δημιουργία ανάγκης της αγοράς κατά την περίοδο της πανδημίας και αύξηση των online αγορών στην ΚύπροΜοσχοβίας, Νεόφυτος 
40May-2023Η Γενιά Ζ είναι αληθινή: Τα ψυχογραφικά χαρακτηριστικά των Κύπριων χρηστών της εφαρμογής BeReal και οι στάσεις τους προς τις αυθόρμητες διαφημίσειςΚακουλλή, Ελένη