Events International Conference on Contemporary Marketing Issues

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Description

Conference title

International Conference on Contemporary Marketing Issues

Events Publications
(All)

Type

4 Conference Papers

Date issued

2 2019
1 2018
1 2016

Fulltext

4 No Fulltext

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Date Issued: [2010 TO 2019]

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		Issue Date	Title	Author(s)
	1	Jul-2019	Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda	Margariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C.
	2	Jul-2019	Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable	Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Tsichla, Eirini
	3	Jun-2018	Looking into service quality, visitor’s satisfaction and future behavior: the case of the archaeological and the Science & Technology Museums in Thessaloniki	Daskalaki, Vassiliki ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas
	4	2016	He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia