Browsing by Authors Leonidou, Erasmia


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Issue DateTitleAuthor(s)
2012Action Research Case StudyLeonidou, Erasmia ; Christofi, Michael 
3-Dec-2020Cause-related marketing and service innovation in emerging country healthcare: Role of service flexibility and service climateKumar, Pradeep ; Singh, Sanjay Kumar ; Pereira, Vijay ; Leonidou, Erasmia 
1-Jan-2013Cause-related marketing and strategic agility: An integrated framework for gaining the competitive advantageChristofi, Michael ; Kaufmann Hans, Ruediger ; Vrontis, Demetris ; Leonidou, Erasmia 
2012Cause-Related Marketing and Strategic Agility: An Integrated Framework for Thriving in a Dynamic EnvironmentChristofi, Michael ; Leonidou, Erasmia 
Jun-2012Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research PropositionsChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia 
1-Jan-2015Cause-related marketing, product innovation and extraordinary sustainable leadership: The root towards sustainabilityChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
20-Jul-2023Converging on a new theoretical foundation for marketing research and air transport: research evolution from 1977 to 2022 and an agenda for future inquiryLeonidou, Erasmia 
1-Jul-2023Corporate social responsibility in family firms: Can corporate communication affect CSR performance?Battisti, Enrico ; Nirino, Niccolò ; Leonidou, Erasmia ; Salvi, Antonio 
1-Feb-2022Corporate venture capital and CSR performance: An extended resource based view's perspectiveBattisti, Enrico ; Nirino, Niccolò ; Leonidou, Erasmia ; Thrassou, Alkis 
28-Aug-2020Customer engagement through choice in cause-related marketing: A potential for global competitivenessChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia ; Thrassou, Alkis 
May-2017EDITORIAL: Exploring customers' experiences and perceptions in diverse organisational settings and geographical boundariesPapasolomou, Ioanna ; Christofi, Michael ; Leonidou, Erasmia 
22-May-2020Emotional intelligence and perceived negative emotions in intercultural service encounters: Building and utilizing knowledge in the banking sectorThrassou, Alkis ; Santoro, Gabriele ; Leonidou, Erasmia ; Vrontis, Demetris ; Christofi, Michael 
1-Jan-2023eSport in the digital era: Exploring the moderating role of perceived usefulness on financial behavioural aspects within reward-crowdfundingGiachino, Chiara ; Nirino, Niccolò ; Leonidou, Erasmia ; Glyptis, Loukas 
1-Feb-2023How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?Akter, Shahriar ; Hossain, Md Afnan ; Tarba, Shlomo Y. ; Leonidou, Erasmia 
18-Jun-2014Innovation and Cause-Related Marketing Success in Business-To-Business Markets: A Conceptual Framework and PropositionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
10-Aug-2015Innovation and cause-related marketing success: A conceptual framework and propositionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris ; Kitchen, Phillip ; Papasolomou, Ioanna 
2015Innovation: a thorough review of the various perspectivesChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
1-Oct-2020An integrative framework of stakeholder engagement for innovation management and entrepreneurship developmentLeonidou, Erasmia ; Christofi, Michael ; Vrontis, Demetris ; Thrassou, Alkis 
Apr-2012Intercultural Competence As A Key Success Factor For Performance Of Employees Working In Contact With Foreign Customers: The Case Of The Banking Industry In CyprusLeonidou, Erasmia 
1-Jan-2020Intercultural service encounters: a systematic review and a conceptual framework on trust developmentVrontis, Demetris ; Leonidou, Erasmia ; Christofi, Michael ; Kaufmann Hans, Ruediger ; Kitchen, Philip J.