|
| Ημερομηνία Έκδοσης | Τίτλος | Συγγραφέας |
| 2012 | Action Research Case Study | Leonidou, Erasmia ; Christofi, Michael |
| 3-Δεκ-2020 | Cause-related marketing and service innovation in emerging country healthcare: Role of service flexibility and service climate | Kumar, Pradeep ; Singh, Sanjay Kumar ; Pereira, Vijay ; Leonidou, Erasmia |
| 1-Ιαν-2013 | Cause-related marketing and strategic agility: An integrated framework for gaining the competitive advantage | Christofi, Michael ; Kaufmann Hans, Ruediger ; Vrontis, Demetris ; Leonidou, Erasmia |
| 2012 | Cause-Related Marketing and Strategic Agility: An Integrated Framework for Thriving in a Dynamic Environment | Christofi, Michael ; Leonidou, Erasmia |
| Ιου-2012 | Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research Propositions | Christofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia |
| 1-Ιαν-2015 | Cause-related marketing, product innovation and extraordinary sustainable leadership: The root towards sustainability | Christofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris |
| 20-Ιου-2023 | Converging on a new theoretical foundation for marketing research and air transport: research evolution from 1977 to 2022 and an agenda for future inquiry | Leonidou, Erasmia |
| 1-Ιου-2023 | Corporate social responsibility in family firms: Can corporate communication affect CSR performance? | Battisti, Enrico ; Nirino, Niccolò ; Leonidou, Erasmia ; Salvi, Antonio |
| 1-Φεβ-2022 | Corporate venture capital and CSR performance: An extended resource based view's perspective | Battisti, Enrico ; Nirino, Niccolò ; Leonidou, Erasmia ; Thrassou, Alkis |
| 28-Αυγ-2020 | Customer engagement through choice in cause-related marketing: A potential for global competitiveness | Christofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia ; Thrassou, Alkis |
| Μαΐ-2017 | EDITORIAL: Exploring customers' experiences and perceptions in diverse organisational settings and geographical boundaries | Papasolomou, Ioanna ; Christofi, Michael ; Leonidou, Erasmia |
| 22-Μαΐ-2020 | Emotional intelligence and perceived negative emotions in intercultural service encounters: Building and utilizing knowledge in the banking sector | Thrassou, Alkis ; Santoro, Gabriele ; Leonidou, Erasmia ; Vrontis, Demetris ; Christofi, Michael |
| 1-Ιαν-2023 | eSport in the digital era: Exploring the moderating role of perceived usefulness on financial behavioural aspects within reward-crowdfunding | Giachino, Chiara ; Nirino, Niccolò ; Leonidou, Erasmia ; Glyptis, Loukas |
| 1-Φεβ-2023 | How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets? | Akter, Shahriar ; Hossain, Md Afnan ; Tarba, Shlomo Y. ; Leonidou, Erasmia |
| 18-Ιου-2014 | Innovation and Cause-Related Marketing Success in Business-To-Business Markets: A Conceptual Framework and Propositions | Christofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris |
| 10-Αυγ-2015 | Innovation and cause-related marketing success: A conceptual framework and propositions | Christofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris ; Kitchen, Phillip ; Papasolomou, Ioanna |
| 2015 | Innovation: a thorough review of the various perspectives | Christofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris |
| 1-Οκτ-2020 | An integrative framework of stakeholder engagement for innovation management and entrepreneurship development | Leonidou, Erasmia ; Christofi, Michael ; Vrontis, Demetris ; Thrassou, Alkis |
| Απρ-2012 | Intercultural Competence As A Key Success Factor For Performance Of Employees Working In Contact With Foreign Customers: The Case Of The Banking Industry In Cyprus | Leonidou, Erasmia |
| 1-Ιαν-2020 | Intercultural service encounters: a systematic review and a conceptual framework on trust development | Vrontis, Demetris ; Leonidou, Erasmia ; Christofi, Michael ; Kaufmann Hans, Ruediger ; Kitchen, Philip J. |
