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Issue Date	Title	Author(s)
1995	The need for construction industry-specific modelling of international marketing activities	Zarkada, Anna K.
2013	New philosophical paradigms in marketing: From amoral consumerism to axiological societing	Panigyrakis, George G. ; Zarkada, Anna K.
2018	Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’	Papakonstantinou, Katerina G. ; Zarkada, Anna K. ; Panigyrakis, George G.
2001	Perceptual polarization of managerial performance from a human resource management perspective	Fraser, Campbell ; Zarkada, Anna K.
2011	Personal branding in Contemporary Marketing Trends Conference	Zarkada, Anna K.
2011	The personal branding phenomenon: Pushing epistemological boundaries or desperately marketing marketing?	Zarkada, Anna K.
1998	Personal factors affecting behavioural intent towards illegal marketing practices	Zarkada, Anna K. ; Fraser, Campbell
2014	A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation	Panigyrakis, George G. ; Zarkada, Anna K.
Dec-2001	The philosophy, structure and objectives of research and development in Japan	Fraser, Campbell ; Zarkada, Anna K.
2001	Predicting Consumer Support for Foreign Owned Supermarkets	Zarkada, Anna K. ; Fraser, Campbell
2009	Pricing construction services : a research agenda	Zarkada, Anna K.
19-Apr-2022	The Product Involvement Effect on Thought Elicitation and Attitude Strength in The Online Environment	Palla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K.
2000	Profiles of Russian International Sales Negotiators : a six-country comparison	Zarkada, Anna K. ; Fraser, Campbell
1999	The relationship between market orientation, good corporate citizenship and customer loyalty	Zarkada, Anna K. ; Fraser, Campbell
2000	Research and development in the Japanese construction industry	Zarkada, Anna K. ; Fraser, Campbell
1999	Risk analysis of the Russian market by U.K. firms	Zarkada, Anna K. ; Fraser, Campbell
Feb-2002	Risk perception by UK firms towards the Russian market	Zarkada, Anna K. ; Fraser, Campbell
2003	The role of corporate reputation in the stakeholder decision - making process for establishing long-term relationship with a company	Zarkada, Anna K. ; Puncheva, P.Y.
2001	Stereotyping in international business	Zarkada, Anna K.
2002	Store patronage prediction for foreign-owned supermarkets	Zarkada, Anna K. ; Fraser, Campbell

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