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Issue Date	Title	Author(s)
2012	Gender differences in Greek adolescents' school lunch preferences	Papakonstantinou, Smaro ; Zarkada, Anna K.
2016	He Had a Meaning in my Mind’ Unpacking Celebrity Footballer Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
1-Jan-2017	Hosting a successful metamodern party: Mixed methods management research on the web 2.0+	Zarkada, Anna K. ; Panigyrakis, George G. ; Tzoumaka, Eugenia
2016	Identifying organisational brand elements for UK universities: A content analysis of students’ perceptions	Zarkada, Anna K. ; Kapareliotis, Ilias
2018	The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically	Kashif, Muhammad ; Zarkada, Anna K. ; Thurasamy, Ramayah
2001	An institutional theory approach to predicting consumer support for foreign owned supermarkets	Zarkada, Anna K. ; Fraser, Campbell
2000	Integrating social and economic orientated marketing : a study of retail management	Zarkada, Anna K. ; Fraser, Campbell
1998	Internationalisation motives of Australian contractors	Zarkada, Anna K. ; Woodhall, T.
2003	Investigating the effectiveness of managers through an analysis of stakeholder perceptions	Fraser, Campbell ; Zarkada, Anna K.
1999	An investigation into factors affecting perceptions of ethicality in international sales negotiations	Zarkada, Anna K. ; Fraser, Campbell
2014	Is Personal Branding pushing the epistemological boundaries of marketing?	Zarkada, Anna K.
2014	“Liking” those Who Rule the World: Politicians' Branding on Social Media	Zarkada, Anna K. ; Sotiropoulou, E
2021	Listening to a unicorn’s pink narrative: Scheduling of brand Posts on Instagram for maximum consumer brand engagement	Zarkada, Anna K.
1999	Managerial performance elements discriminating 'high-performing' from 'under-performing' technical managers	Zarkada, Anna K. ; Fraser, Campbell
1996	Marketing in the Construction Industry : thought and Practice	Zarkada, Anna K.
Jul-2024	Marketing Solutions to the Challenges of a VUCA Environment: Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023
2000	Measuring and Developing the Cultural Awareness Necessary for Effective Management	Zarkada, Anna K. ; Fraser, Campbell
20-Jul-2023	Measuring Perceived Internal Marketing and Employee Engagement in Higher Education Institutions	Kyriacou, Evdoxia ; Zarkada, Anna K.
Jul-2000	Measuring the performance of retail managers in Australia and Singapore	Fraser, Campbell ; Zarkada, Anna K.
3-Apr-2023	Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behaviours	Zarkada, Anna K.

Showing results 41 to 60 of 98 < previous next >